Theresa Plaisance x Smart Ring & E-Bike

The project

Golden Medina Services was commissioned to produce a visually driven campaign introducing the client's smart ring, Aivela, and its companion AI-powered e-bike. This segment of the project featured WNBA Champion Theresa Plaisance, filmed on-location in her personal space in Indianapolis.

With a one-hour on-camera window and a lean crew, we executed three key product-focused scenarios:

• Theresa interacting with the smart ring, a sleek wearable designed to track health data and support daily performance.
• Seamless syncing of the ring with her mobile device to illustrate real-time biometric feedback.
• An outdoor ride sequence on the e-bike, a futuristic AI-driven bicycle that’s controlled in part by the smart ring.

Our team assembled the Urtopia bike on-site and used our creative experience to stage and film interactions that demonstrated how the two products function together as an integrated wellness system.

For the indoor scenes, we used a handheld camera approach to create an approachable, lifestyle feel, capturing candid moments and movement in an authentic space. To support post-production app simulation, we also captured professional footage of Theresa using a smartphone with a green screen display, allowing the client’s team to composite app visuals in post. For the outdoor bike ride, we followed Theresa in motion using a truck-mounted setup, achieving smooth and dynamic tracking shots without compromising mobility.

The result: sleek, story-forward footage that balances technical clarity with a grounded, real-world vibe.