The project
Golden Medina Services produced branded lifestyle content for our client's product launch, featuring NBA Champion Mike Miller in Memphis, Tennessee. The campaign highlights our client's smart performance ring, Aivela, and the AI-powered Urtopia e-bike, captured in a visually driven, narrative format.
The shoot opened with a powerful moment: Mike holding his two NBA championship rings, then setting them down and putting on the Aivela smart ring, a visual nod to the transition from elite athlete to daily high-performer. From there, the story unfolds in three structured scenarios:
- Product-focused moments of Mike wearing the smart ring in an elegant, modern space.
- Interactions with his smartphone, filmed with a green screen overlay to allow for post-production simulation of the AIVELA app interface.
- Outdoor e-bike scenes, captured from multiple angles as Mike rides, demonstrating the seamless connection between the ring and the bike.
Our team scouted, secured, and staged a premium Airbnb location to serve as the primary set, blending comfort and sophistication to match the brand’s visual identity. All footage was shot using gimbal-stabilized camera movement, allowing for smooth, flowing visuals throughout both interior and exterior scenes.
See the work in motion.
A closer look.
The people behind the work.
Production credits
- Producer
- Marlon A. Medina
- Cinematographer
- Ryan Yamamura
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