For decades, billboard advertising has felt like an exclusive club. Dominated by massive brands with equally massive budgets, the world of Out-of-Home (OOH) advertising seemed locked behind long-term contracts, opaque pricing, and five-figure monthly commitments. For a local restaurant, a new boutique, or an event promoter, it was a powerful tool that was always just out of reach.
Until now.
At Golden Medina Services, we’re changing the rules. We believe that every business deserves the chance to make a big impact, regardless of their size. Using a modern, flexible approach, we’ve rebuilt the billboard advertising model from the ground up to put the power back where it belongs: in your hands.
The Old Way: Rigid Contracts & Wasted Spend
Let's be honest about the traditional model. If you wanted to rent a digital billboard, you were typically looking at:
- A 4-Week Minimum: You couldn't just book a billboard for the weekend of your big sale.
- An All-or-Nothing Schedule: Your ad runs 24/7, meaning you pay for the high-traffic hours right alongside the low-traffic dead zones at 3 AM.
- Opaque, Package Pricing: You're often sold a flat, bundled rate, leaving you to wonder what you’re really paying for.
It was like being forced to rent an entire office building for a month when you only needed a single desk for a few peak hours each day. The result? A high barrier to entry and significant "wasted ad spend."
The GMS Way: Flexibility, Transparency, and Control
Our model is different. We've created a dynamic, "a la carte" system that functions like the modern digital ad platforms you're already used to.
With our free online GMS Billboards Estimator, you can build a custom campaign in minutes. Here’s how you gain control:
- Mix-and-Match Your Screens: Don't just buy one billboard. Create a custom network. Target the lunch crowd with Indoor TV Screens, weekend shoppers with Mall Screens, and commuters with Outdoor Billboards. You control the mix.
- You Control the Clock: Why pay for a full day when your customers are only active during certain hours? Our sliders let you choose the exact number of days and hours per day for your campaign. Promote your happy hour only during the afternoon, or your weekend event only from Thursday to Sunday. No waste.
- Total Transparency: Every screen type has a clear hourly rate. As you adjust the sliders on our estimator, you see the price change in real-time. No hidden fees, no mystery pricing—just a clear subtotal, a standard 10% management fee, and your final estimated cost.
Let's Talk Numbers: A Real-World Cost Comparison
What does this flexibility actually mean for your budget? Let's compare a standard one-month campaign on a single digital billboard.
By focusing your budget on only the 8 most effective hours each day, you get targeted, high-impact exposure for over 35% less than the cost of a traditional 24/7 campaign. You stop paying for the quiet hours and reinvest that money where it counts.
Is the GMS Model Right for Your Business?
If you want to be smarter with your marketing budget, the answer is yes. Our model is perfect for:
- Local Restaurants & Bars: Promote your lunch specials or happy hour during the specific times your customers are looking for you.
- Event Promoters: Run a high-impact campaign for the 3-5 days leading up to your concert, festival, or grand opening.
- Retail Stores: Announce a flash sale with a targeted, 2-day campaign on Mall Screens and Bus Shelters.
- Service-Based Businesses: Build brand awareness in Doctor's Offices, Gyms, and a network of Urban Panels.
The Future of Advertising is in Your Control
You shouldn't need a six-figure marketing budget to make your voice heard. With Golden Medina Services, you have the control to build a campaign that fits your goals and your budget precisely.
Ready to see what's possible?
