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Marketing cheat codes by (in)famous TikTokers

Learning from the best is one of the best ways to learn a new skill. And well, TikTok influencers are the new standard when it comes to marketing to today’s audiences.

Here are five marketing cheat codes you can learn from famous TikTokers.

1. Don’t miss a trending opportunity

Social media is all about trends. With savvy planning and quick footing, jumping on a trend can see your following explode. The trick is to move fast. You want to be at the forefront of a trend, not lagging three days behind. Brandon Baum did this with his series of magic trick videos – with a twist!

2. Challenge your community

TikTok opened the floodgates to even the shyest creators. The platform allows for community collaboration like no other – it’s in your best interest to take advantage of it. Go out of your way to challenge your community. Invite them to create content around your brand and go out of your way to promote the best-of-the-best. You’ll see results quickly.

Charli D’Amelio and other TikTok creators have nailed this technique. By creating easily digestible, copyable content they’re able to challenge their following to do what they do.

4. Experiment

TikTok influencers are the best at what they do because they’re often the first – the first to create new content, the first to jump on a trend, etc. This forging of new paths requires constant experimentation. You ought to change things up on the regular and ensure your content is fresh and engaging. Charli D’Amelio did this effectively back in 2019 when she started the choreographed dance trend that has since become a staple on the platform.

5. Have fun

TikTok breaks down the barriers between influencers and their audience. If you’re not having fun creating new content for your viewers, that’s going to be very obvious very quickly. Marketing is a creative outlet, so treat it like one and have fun with the process. Bella Poarch and Jason Derulo are notable TikTok stars who have taken this lesson to heart – having fun with their process and encouraging others to join them.

TikTok is a masterclass in marketing. Using the platform, multiple influencers have been able to grow their following and their brand. Learning from them is one of the best ways modern marketers can learn the tricks of today’s trade.

Now you have five marketing cheat codes under your belt.