The line between sports performance and personal technology is disappearing fast, and few products show that better than the Aivela Smart Ring. Designed for athletes who want lab-level biometric data in a form they can actually wear, Aivela’s device tracks heart rate, movement, recovery, and energy output, all from a ring no thicker than a wedding band.
When our team at Golden Medina Services began documenting the project, we weren’t just filming a product demo; we were witnessing how data science and design merge to empower elite players. NBA champion Mike Miller and WNBA star Theresa Plaisance both tested the ring, giving real-world context to how wearables are shaping professional training. Each athlete’s feedback became part of the creative direction, emphasizing authenticity over advertising.
Unlike bulkier wristbands, Aivela’s ring transmits health metrics through low-energy Bluetooth, pairing instantly with its companion app. The result is a constant stream of actionable data: heart-rate variability, temperature shifts, motion patterns, all without interrupting daily movement.
From a storytelling standpoint, filming the Aivela campaign felt like covering the next chapter of human-machine integration. We captured micro-moments: an athlete pausing mid-drill as the ring vibrates with a recovery alert, or zooming in as data visualizations pulse across the app screen. It’s the language of performance translated through technology.
Wearable tech has matured from step counters into predictive health platforms. As CES spotlights biometric innovation, Aivela stands as proof that the most powerful sensors might not live on our wrists, but on our fingers.
Marlon A. Medina
Golden Medina Services
