Big Slick Oil - Full Service Marketing

The project

Engagement: May–July 2020
Role: External / Fractional Marketing Department
Scope: Strategy, Creative, Web, E-commerce, Paid Media, SEO, Email, Reporting

Overview

Golden Medina Services partnered with Big Slick Oil during a critical growth window to serve as their full-service marketing department. The engagement focused on rapid visibility, infrastructure build-out, and scalable growth across both retail and regional distribution channels.

Over a three-month period, GMS led strategy, creative, web, e-commerce, paid media, SEO, email marketing, and reporting—executing an integrated, omnichannel approach designed to move quickly and capture market share.

The Challenge

• Recently acquired retail space with a 90–120 day break-even requirement
• Strong competition from established, well-known brands
• Need for aggressive brand awareness during the COVID-19 period
• Multiple revenue verticals to activate simultaneously
• Requirement for a marketing partner capable of supporting 150+ client opportunities
• Limited internal bandwidth to manage execution, reporting, and optimization

The client needed more than vendors. They needed a centralized marketing partner.

Our Role

GMS operated as Big Slick Oil’s external marketing department, providing strategy, execution, and ongoing optimization under an uncapped, on-demand model. This structure allowed Big Slick Oil to move at speed while maintaining alignment across channels.

Strategy & Solution

GMS implemented a full end-to-end marketing framework built around rapid deployment, data visibility, and scalability.

Results

Within weeks of implementation, Big Slick Oil saw measurable improvements across visibility, traffic, and engagement.

• Broke weekly and monthly organic traffic records within weeks of launch (May)
• Sustained 30–40% projected month-over-month traffic growth through organic optimization
• July traffic exceeded all prior months even without paid advertising
• ‍Google visibility increased dramatically:
  • Listings on Search up 45% MoM
  • Listings on Maps up 300%+ MoM
• Email campaigns achieved 21%+ open rates with thousands of contacts reached
• Paid media generated calls, directions, and site visits at sub-$1 CPC
• Established scalable infrastructure to support future retail and distribution growth

Takeaway

This engagement demonstrates GMS’ ability to function as a true marketing partner, aligning strategy, creative, and execution to drive real business outcomes under tight timelines.